Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

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Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

As design consultant, led the concept and design of the Jetsetter Activation for Michael Kors, blending retro-futurism and luxury with references to Eero Saarinen and Hajime Sorayama. The centerpiece was a life-sized chrome jet fuselage that merged mid-century forms with a distinctly futuristic finish. The project moved from hand sketches to detailed 3D renderings, which were presented to senior leadership. The final concept translated abstract references into a clear, high-impact environment designed to elevate the brand through spectacle and precision.

Michael Kors

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

Designed the physical environment for HashiConf 2025, including the main booths, entrance structure, and a wide range of branding elements throughout the space. The work encompassed large-scale installations, hanging signs, banners, and supporting graphics, creating a clear and cohesive visual system across the conference. The design translated HashiCorp’s Beauty Works Better ethos into a physical experience that felt structured, approachable, and consistent from entry to show floor.

HashiCorp

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Led the art direction of an immersive pop-up shop for the Bloomingdale’s and Barbie: The Movie collaboration at the flagship store. The space reimagined Barbie’s iconic Dreamhouse within a luxury retail context, translating familiar forms and colors into a highly tactile, walk-through environment. From concept through execution, the project balanced nostalgia with polish, creating an experience that felt playful yet considered. The installation resonated in-store and across digital channels, bridging cultural iconography with Bloomingdale’s brand sensibility.

Bloomingdale's

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

Designed and art directed a full-scale experiential booth for AWS re:Invent 2025, translating the brand’s core ideas of infrastructure, cloud, and automation into a physical environment. The centerpiece was a suspended overhead structure built from LED scaffolding and wrapped in sheer, stretched fabric, creating a layered, luminous form that shifted between solid and immaterial. The space featured interactive activations, including a functioning screen constructed from LED keyboards and a curated collection of vintage IBM computers that attendees could actively use, connecting the history of computing to its present and future. The project extended beyond the convention floor with a series of out-of-home advertisements placed throughout the Las Vegas Strip, creating a cohesive presence across the city.

HashiCorp

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Served as art director, photographer, and stylist for a promotional photoshoot supporting the Mt. St. Helens Vietnam Band album release. All wardrobe elements were sourced from the band’s personal collection, grounding the imagery in authenticity and the artists’ own visual identity.

Mt. St. Helens Vietnam Band

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

Art directed a personal test shoot centered on a handmade papier-mâché mask. Created as an exploratory project, it remains one of my favorite studies.

Rabbits

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

The Bloomingdale’s 150th Campaign marked the retailer’s 150th anniversary with a celebratory, forward-looking approach. As Senior Design Manager, led graphic design and art direction for the experiential pop-up, shaping a cohesive visual language across the space. The work balanced Bloomingdale’s heritage with a contemporary sensibility, creating an immersive brand experience that extended across physical and digital touchpoints. The campaign honored the brand’s legacy while remaining relevant to both longtime customers and new audiences.

Bloomingdale's

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

As Founder and Creative Director, led the complete creative direction for Solana, a contemporary jewelry brand. Oversaw brand identity, website design, campaign art direction, imagery, and packaging, shaping a cohesive visual system across all touchpoints. The work focused on building a clear, refined brand language that feels expressive and modern while remaining grounded in craftsmanship and authenticity.

Solana

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

As part of Bloomingdale’s From Italy With Love campaign, conceived and executed a full facade wrap for the New York flagship. Designed all visual elements, including a vibrant vinyl skin and dimensional archways inspired by Giorgio de Chirico, transforming the building into an immersive streetscape along Lexington Avenue. The project spanned concept, design, and on-site installation, extending the campaign beyond the store interior and into the city itself. The result elevated the brand’s presence, drove increased foot traffic, and generated meaningful press attention and sales impact.

Bloomingdale's

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the branding and packaging design for Mezca, a canned cocktail brand built around mezcal. The logo pairs a classic script with contemporary detailing, establishing a distinct and approachable identity. Packaging was developed using expressive typography and color gradients to differentiate flavors while maintaining a cohesive system. The project also included art direction for a photoshoot set in a Miami beach setting, using muted tones to introduce a youthful, relaxed energy. Together, the work shaped a visual language that feels vibrant, intentional, and grounded in the product.

Mezca

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

Led the development of comprehensive merchant guidelines for Afterpay, defining clear standards and visual examples across digital and physical touchpoints. The system covered web banners, checkout graphics, social media assets, in-store applications, and out-of-home advertising. The guidelines translated Afterpay’s brand consistently across platforms, balancing clarity with flexibility for partners. The project established a cohesive visual framework that strengthened brand recognition and ensured continuity across customer experiences.

Afterpay

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

No Place is a Web3 hospitality platform rethinking short-term stays through an on-chain membership model. Access to locations and amenities is granted via a unique NFT that functions as a digital membership card, merging hospitality with blockchain-native infrastructure. The website was designed to be simple and modern, with visual cues that subtly signal Web3 without overwhelming the experience. Working closely with the client, I translated their vision into a clear, intuitive interface that balances emerging technology with approachability and reflects the brand’s forward-looking ethos.

No Place

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue

Designed window displays for the Saks Iconic Beauty celebration, highlighting the retailer’s most influential luxury beauty and fragrance brands. Drawing inspiration from the light-based installations of James Turrell, each brand was invited to select a single color and define a silhouette of its most recognizable product. The resulting windows balanced light, shadow, and color to create a bold yet restrained visual language that felt both immersive and precise, celebrating individual brand identities while maintaining a cohesive presence across the facade.

Saks Fifth Avenue