Bloomingdale's 150th Campaign

The Bloomingdale's 150th Campaign, was a celebration of the retailer's 150th anniversary. As the Sr. Design Manager, I oversaw graphic design and art direction for the experiential popup. The campaign seamlessly blended Bloomingdale's rich heritage with a modern aesthetic, creating an immersive brand experience across physical and digital touchpoints. The campaign paid tribute to the brand's legacy while engaging both loyal customers and new audiences.