Afterpay Merchant Guidelines

I had the pivotal task of formulating comprehensive merchant guidelines for Afterpay, a prominent fintech company. This encompassed the creation of clear standards and illustrative examples for an array of visual elements, ranging from dynamic web banners and streamlined checkout graphics to captivating social media promotions, seamlessly integrated physical retail applications, and impactful physical advertising. By translating these guidelines across diverse platforms and mediums, I showcased my ability to establish and maintain a cohesive brand identity, underscoring my proficiency in crafting impactful design directives that resonate both digitally and in physical spaces, ultimately cultivating a consistent and compelling brand presence.