Saks Iconic Beauty

I was tasked with creating eye-catching window displays for the Saks Iconic Beauty celebration, where the spotlight was on Saks' most influential luxury cosmetic and fragrance brands. Inspired by the installation artist James Turrell, I gave each brand the opportunity to customize their own window by picking a color and creating a silhouette of their most famous product. The outcome was a captivating blend of light, shadow, and color that drew people in and made the displays truly stand out. The project celebrated each brand's uniqueness and offered a mesmerizing visual experience for Saks' discerning customers.