Mezca

I oversaw the creation of Mezca's branding and packaging design, bringing life to this vibrant canned cocktail brand. The logo seamlessly merges a classic script with a contemporary touch, embodying Mezca's distinct personality. The packaging design, curated with fonts and colorful gradients, draws you into the mezcal experience and thoughtfully reflects the different flavors of Mezca. Additionally, I art directed a fun photoshoot, using subtle and muted tones in a Miami beach local to infuse a youthful and refreshing energy to the brand. This project underscores my dedication to crafting captivating visuals.