From Italy With Love

As part of Bloomingdale's "From Italy With Love" campaign, I pitched and executed a complete facade wrap for the New York flagship store. I crafted all the visual elements, designing a vibrant vinyl wrap and dimensional archways inspired by the artist Giorgio de Chirico. This transformed the building's exterior into an immersive experience along Lexington Avenue, significantly enhancing the brand identity and engaging customers. My role involved conceptualizing the idea, overseeing the design process, and managing the installation, which led to increased foot traffic, substantial press coverage, and a boost in sales.

‍