Bloomingdale's x Barbie

In a dynamic partnership uniting Bloomingdale's and the enchanting world of Barbie: The Movie, I led the art direction of an immersive popup shop that materialized Barbie's iconic dream house within Bloomingdale's flagship store. My team's meticulous curation brought to life a captivating and immersive experience, inviting visitors to step into a realm of nostalgia and wonder. This collaboration showcases my blending of imaginative creativity with strategic execution, crafting a harmonious narrative that bridges childlike wonder with the sophistication of Bloomingdale's, resonating both in-person and across digital platforms.